The Benefits of GeoTargeter When Marketing
Whether you’ve just opened your first restaurant or you’re starting to expand your franchise, online marketing is the best way to attract new customers and keep them coming back. Our new GeoTargeter can be a valuable tool in the age of Internet marketing, especially for those in the food industry. Just as the name sounds, GeoTargeter determines and targets a specific geographical location, so that you can advertise to a radius of people that may visit your location. Tap into popular apps, and customize ads and other useful information to market to these users based on where they are, and what they might like to eat or drink. We all know that cuisine varies by region; your marketing should, too. Below, we’ll talk about the biggest benefits of GeoTargeter your customers as a restaurant owner.
1. Pinpoint the Closest Location
If you have multiple locations, GeoTargeter lets you advertise the location that’s closest to the viewer that clicked on your website. For example, if a visitor driving through Texas might be using an app on which we advertise, we may choose to show them your Dallas location or menu items that are specific to the region. This simplifies the process for the viewer, by displaying a clear call to action for something that’s immediately tangible. Marketing to moving users who are within your geographic radius is the perfect way to ensure you make the most of hungry potential customers nearby.
2. Customized Specials
One of the best ways to attract new customers is to offer limited-time-only specials. Using GeoTargeter, you can send different specials to different regions using the specific flavors and ingredients that are popular in that area. If a restaurant in the greater Boston area wants to focus on regional cuisine marketed to nearby natives, we can advertise East Coast-style dishes such as lobster rolls, a steaming bowl of clam chowder, or a creamy piece of Boston cream pie.
3. Localized Ingredients
If your restaurant uses ingredients from local farms, bakeries, or meat markets, you can advertise that information to the people that live in the area. Localized ingredients have become all the rage in the past few years. Use your neighborhood imports to your advantage. If you click on a restaurant’s website and they advertise that they use meat from a farm that’s less than ten miles away from your house, you’ll probably want to check it out.
4. Celebratory Events
Unique and strange holidays happen in every city, region and country. Local special events can be a great opportunity for getting locals and tourists to try your restaurant. GeoTargeter lets you advertise special bargains, dishes and cocktails to areas that are celebrating their own personalized holidays. Send a running-themed drink special to the people of Boston on marathon day. The possibilities are endless.