Creating your restaurant's website is an important step to marketing your eatery--not only will the site act as a way for users to discover your restaurant, cuisine, and price point, but a good restaurant website should also act as a brief introduction into the overall ethos and vibe of your...
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While establishing your restaurant may have you combing over your recipes, sourcing ingredients and preparing your kitchen, one area that needs relentless attention in making your restaurant a success is the restaurant’s branding. While establishing a brand can often feel like an obtuse exercise, we outline three key aspects of...
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2015 is coming to a close, and with another year come and gone, we see the accompanying slew of trends entering and exiting the scene. Some fads stayed in the game from 2014 (gluten-free, cage-free, antibiotic-free…), but there were a variety of new emergences in the restaurant industry. The food-delivery...
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When running a restaurant, reviews can be a bit of a tricky piece of the pie. While the popularity of sites like Yelp and the stars that adorn Google My Business profiles on Search Engine Results Pages may be gentle reminders of the importance of an online reputation, managing these...
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For most restaurant managers, marketers, or consultants, marketing a restaurant is an increasingly complex recipe. From local search optimization and social media marketing, to local media buys, printed materials, distribution, menus and more, there are increasingly more and more ingredients required for a restaurant’s marketing plan to deliver. One common...
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When every year comes to a close, restaurateurs can often relish in the winter months; from holiday parties that begin wrapping up the year, to vacations, and family visits that often see increased activity and big tickets, it can be a great time to be in foodservice. However, as 2016...
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Studies have shown that vacations and traveling are a common cause of stress. In fact, it’s well documented that the unpredictability of travel can cause our cortisol levels to rise dramatically. Our Restaurant Marketing Labs team is in the air over 50% of the year, so they’re full of great ideas...
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Are you attending The Marketing Executives Group's (MEG) Fall Conference in San Diego this month? We will be attending too! Since Restaurant Marketing Labs is locally headquartered in San Diego, our team wanted to share some of our favorite local hotspots for dining and drinks! Here is our list! Breakfast (Café 21) Café 21 The...
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From sourcing the best ingredients, to formulating your menu, hiring your staff, and stocking the kitchen with supplies, you’ve got the proverbial table set for building your restaurant business. But while these critical steps will help whet the appetite of your diners, you still need a website that helps lure...
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While the scents and savory smells emanating from your kitchen may be enough to lure a passerby into your restaurant, the chances are it’s not enough on its own. Marketing a restaurant can be particularly tricky, as we need to rely on synesthesia, using images and language to describe the...
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